20+ Years Experience
Specialist SEO Link Building
When you need to direct traffic to your web pages in November 2023, link-building efforts are the most important part of the process. Our team of experts is able to completely overhaul your link-building strategy and link profile, working towards high referral traffic and full SEO success.
Not only do links help take traffic from other websites belonging to competing companies, but an effective link-building campaign can gather new customers who did not know your brand existed.
We are SEO Link Building specialists who have built hundreds of thousands of links for customers based throughout the UK.
Through our link-building tactics, we aim to earn links that have value – the ones that will have a huge impact on the search ranking, referral traffic, and site authority.
But if you are new to acquiring links or do not understand what more links do, then our experts can also help cover that.
We offer a number of great SEO Link Building services and are more than happy to assist you.
Our services are all focused on providing clients with the most high-quality links possible – links pointing back to their content from important or high-traffic websites. Each client is different, so the relevant websites and link-building opportunities must be carefully hand-picked and double-checked.
There is not a set link-building guide that we follow, but the process of link-building for SEO (search engine optimisation) and traffic-gathering purposes will always follow the same basic structure: find sites that are worth approaching, create link-worthy content, and get relevant links.
Our specialists have expertise in a lot of different techniques and methods. If you are not familiar with common link-building strategies or do not know how links help, then here is a breakdown of what to expect and how it all works.
If you want to know more about SEO and traffic, read on, or get in contact with our specialists to ask any burning questions you might have. We have worked with countless clients in your exact situation, and we can handle every step of the process for you.
There are a lot of benefits to SEO link-building, especially from a business standpoint some of the main benefits include:
It’s always a good idea to take advantage of SEO link-building services if you want to bring more attention to your company whilst also improving your overall SEO ranking in Google. Since Google uses links to rank your site overall.
The average cost per ink can be anywhere between £100- £20,000 per month, many things factor into this cost some of these include:
These prices are based on rough estimates, taking the factors into account, we can give you more accurate prices if you contact a member of our team today for a free, no-obligation quote.
One site’s links pointing to another site will carry across two things: traffic and authority. No matter how a site’s owner acquires those links (whether they are naturally created from having link-worthy content or bought from another site as a guest post), they will bolster their own site’s rankings and user base.
Having high-quality inbound links will improve your site and boost your user base, something that we have spent a lot of time and effort refining into a carefully planned strategy. However, since every site is different, the work we do is always bespoke: no two site owners need the exact same things.
We are fully willing to answer any questions or concerns you might have about link-building as a whole or any of the techniques and tricks mentioned here. The more you know, the better we can help you build links and improve your website’s rankings or status.
If you would like to receive even more information on SEO Link Building services, make sure you get in touch with us today!
In the short term, this means that referral traffic will arrive – potential customers or users who have some kind of interest in visiting the site. If you own an online store, this can grow the number of customers you have available, whereas a charity may want to get more traffic to receive more donations.
The more traffic your website ends up having, the more you can do with it. However, the link has to be one that people are going to use: If the original link is not on a page that will be commonly visited, the trickle of new users will be slow and inconsistent, or perhaps die off entirely after a while.
If you want to know more about how traffic can be directed to certain pages or which parts of your site might benefit most, then get in touch and ask our experts.
Our link-building strategies are meant to target authority just as much as traffic.
By finding other websites that already have an established presence, we can begin building links that will transfer some of that status to your own website – sometimes improving search rankings and increasing organic traffic.
This indirectly means that more people will visit your website through Google or other search engines since it will appear more often when they search for relevant information.
Sites linking to you for authority reasons can also still bring through traffic themselves if the link is placed on an accessible page.
It is important to note that Domain Authority does not directly impact Google search rankings. It is more of a measurement of your predicted search rankings based on links and the overall quality of your site.
The hardest part of link-building efforts is outreach. Organic links are not very common, and you will mostly see those links being made to high-quality sites that already have an established presence. If you have a unique article about a certain topic, you will attract links, but most site owners do not have that luxury.
Our team is more than willing to manage outreach for you, contacting important resource pages or blogs containing relevant content to see if we can place a good link there. Some will be free, and some will be paid, but making an effort to land links on other sites is the basis of a varied, healthy link profile.
When we arrange a guest post on another site, we are able to write excellent content that links back to your website – content that contains specific anchor text and points to a certain linking page. Through this, we can almost guarantee an increase in traffic or search rank.
Part of our aim is to capture link opportunities that might not be there forever: blogs that are seeing a spike in readers or sites that only open up to a couple of advertised guest posts per year. The more exclusive the free or paid links are, the less likely competing sites are to have them.
Our SEO experts are fully prepared to hunt down powerful opportunities and identify which pages need the biggest boost in attention. Looking for guest post options can take a long time and require outreach with each blog or site, but our staff can handle it efficiently and reliably every time.
Sometimes the presence of a guest post can be dropped and a paid link inserted into a site directly. While buying links is one of the spammy link-building techniques that Google’s Webmaster Guidelines penalise, there is nothing wrong with earning links through sponsored content or promotions.
As long as your site has some kind of product or service, we can work with you to arrange potential sponsored posts that will influence your site’s rankings and total traffic. Unlike guest blogging, the post itself is entirely up to the blog owner, so it can be a risky but valuable option to attempt.
Our PR link-building strategies cover everything from journalists to the owners of other websites, creating longer-term relationships that can allow for multiple external links. Multiple links from the same website still have major benefits, and we can aim to earn as many as possible from blogs that you want to work with.
Good PR link sources can also spread word-of-mouth about your website, something that may result in more users searching for your site specifically. This can be a major benefit for multiple reasons, and we can use it to understand which sites are likely to give you the most attention in the long term.
Connecting with other site owners also makes it easier for your site to work within Google’s Guidelines while maintaining powerful links from relevant pages in the long term. Our staff can handle your ongoing relationships with other blog owners, ensuring that important links stay up and that new one are built where possible.
You might know that you need more assistance getting attention from search engines, but what do you actually get through links?
A lot of companies and advertising agencies will claim to help get your pages popular or noticed by thousands of people but will only run ineffective ads that barely anybody clicks. We aim to get external links that bring value to them, boosting search engine rankings by targeting important ranking factors.
SEO is not as easy as directing people to a website. Link equity is hard to generate without linking other websites, and internal links within your site can’t help boost a certain page. However, our strategies are more focused on earning links that matter and improving your website in the long term.
If you are struggling to make individual pages rank properly, have the wrong pages ranking highly, or can’t get part of your website to appear on a normal search engine no matter how hard you look, then we can help.
There is a lot to stress when it comes to link-building tactics, and we want to make it easier. Our expertise can make up for anything that you do not know, and our trained specialists are able to find and fix flaws left by any previous companies or agencies.
We can start building links to provide traffic if you need traffic. While traffic is not the only goal in SEO, it is still important for making sure that people are actually using your site once they see a link for it – a high ranking in search results means nothing if you receive no clients or customers.
A careful balance of traffic and rankings is important, but some sites need a constant flow of customers to keep running. If that is one of your priorities, then we can make sure that it stays a core focus in your new link-building strategy, keeping the flow of customers and visitors coming.
Link building can be challenging for a single person to manage all at once. Not only do sites need increasing links to compete as other competitors grow, but they also have to maintain those links and ensure that they do not go down unexpectedly or need to be refreshed for updated page URLs.
That can all be a lot of work, but that is not even mentioning the effort involved in getting those links. Trying to attract links through your website’s content, or going out and trying to negotiate for some directly, can be incredibly difficult and take a lot of time.
If you need professionals to handle all this tough work, get in touch and see what we offer. Our experts are fully prepared to manage the harder parts of your SEO work, making it an easy process for everybody involved.
All of our SEO techniques are white hat – no cheating, no bending the rules, and nothing that can get your inbound links shut down or your site penalised. Far too many SEO companies use grey hat techniques to try and get an edge over competitors, but it impacts their clients the most.
We do not engage with black hat SEO practices like deliberately trying to purchase cheap links from spam sites, flooding pages with irrelevant keywords or gaming the system in any way.
Our work is meant to be as clean and reliable as possible, benefiting the site’s owner as much as it can.
Black hat techniques like creating spam sites and farming links from hundreds of unused sites can be powerful in the short term since they earn links quickly, but once Google realises what is happening, the entire benefit can be completely wiped away by massive penalties.
One of the most notable black hat techniques is leaving hidden links in blog comments, something that many advertising agencies still do to boost their clients’ rankings for a short period of time.
This is incredibly risky and always ends with the site’s support collapsing.
A lot of black hat techniques are the SEO equivalent of emails that end up in the spam folder. They are quick, and they are sneaky, but they rarely work and can easily be identified by anybody who is vaguely competent with search engines. We make sure to avoid them at all costs, no matter how appealing they might sound.
By keeping all of our strategies based on white hat tactics and avoiding illegitimate methods of building links, we can ensure that your business ranks high in search results in the long term instead of getting short but unstable boosts to your internet presence.
White hat SEO also ensures that all inbound links remain stable and usable, rather than breaking because Google has caught a mistake. This means that our work can form a strong foundation for a website, rather than being completely ruined the moment Google’s spiders crawl the site again.
White hat link opportunities are very important and something that we treasure whenever possible, meaning that we always put it as a major focus. No matter who our clients are, we are always prepared to help them work towards better, safer, and more reliable links that will not vanish overnight.
Our white hat SEO strategies are things like creating helpful resource pages or interesting content that can earn links naturally, writing for a target audience that is likely to approach your site, and getting links in fair, legitimate ways.
White hat work takes more time to conduct things like keyword research, but it also ensures that all of the resulting links are good-quality. Since Google (and most other search engines) will crawl the internet on a regular basis, bad links only last a short while before being penalised.
If you want to ensure that you get the best possible results and do not have sudden dips in site ranking, then talk to us about your SEO needs. Link building works best when proper keyword research has been carried out, and all of the right pieces are in place.
At SEO Link Building, we can assist you with the best options. Make sure you contact us today for a number of great SEO Link Building services.
Grey hat SEO concerns things that are not officially black hat but depend on context. Our work is to help the client in any way we can, and that means talking with you to understand exactly what you need and how it can be achieved in the least intrusive way possible.
A good example of grey hat SEO is using reverse image search to find images on your website being used on other sites, then getting them to replace their image with a link to your image. This reverse image search technique technically works, but it can be a risky move and is not a visible link to the site users.
Grey hat can be quite risky, especially if it skirts the border between acceptable and unacceptable SEO practices. Our staff are able to tell when something is going too far, preventing you from suffering possible penalties.
If you want to know more about how white hats and black hats work or the differences between them, get in touch and feel free to ask our experts for any more details. The more you know, the better.
Passive and active link building are two sides of the same coin and are both useful link-building tactics that we can provide to our clients as needed. A good mixture of both allows a site to earn links passively even while not hunting for new options, but it depends on the company in question.
Active links are links that we have sought out for our clients and made arrangements for, whether that is guest blogging or through other white hat link schemes. Active links are the bread and butter of any link builder and are a major focus for almost all small businesses that we work with.
Without active links, sites have no real way to gain attention or authority, something that is incredibly important for any business to have. While it is possible to get editorial links and other sources of passive attention, it will be a lot harder since there are fewer ways for visitors to find your site in the first place.
Active links are generally manufactured links. They are the links that you are always aware of because you usually have a hand in creating them. In the case of our clients, they are kept up to date on current link-building exercises, and every time we build links, they have a say in the matter.
Unlike passive links, you also get a bit more control over how they are placed. While we might have to negotiate with the sites that host them to get specific pages, anchor text snippets or other details, it is important to make sure that we can give your site the best possible boost in rankings and traffic.
Passive links are the links that your site generates if you have content worth linking to. This could be a blog post, an about page, a services page, a product page, or even a PDF hosted on your site. Whatever the page is, it is important to remember that it means free authority for your website.
However, in order to get more passive links, you need to keep making content that will attract attention from all kinds of important websites. Getting links from blog comments is not going to make much of a difference, and a ‘one-hit wonder’ on your blog will mostly benefit a single page.
Our SEO experts are able to put together perfect pieces of content that can target the right people at the right time, drawing in attention of people who are actually wanting to use your site and are not simply visiting for a certain article.
The hardest part of earning passive links is making sure that the links are more than just sources of authority.
While that can definitely help, you want visitors that will pay or sign up, especially if your business relies on online revenue to stay afloat. We can help with that, no matter your products or services.
Community websites – sites that foster their own community – are often a great place to start when building links.
Our SEO specialists are able to track down great sites like this in almost no time, helping you set up the perfect starting point for your business.
A lot of these websites are meant to collect information relevant to a certain community. Through SEO, community websites can be treated like a mixture of passive and active link building, providing a hub that might take an interest in the website.
We are able to target plenty of community sites based on what the client wants and the kind of business they run, especially ones in the client’s local area. For example:
Local sites are dealing with the client’s local community. We are more than happy to work with our clients to learn more about what might appeal to potential local customers.
A lot of physical businesses with only a small online presence rely on in-person customers to keep running. Adapting SEO to benefit a brick-and-mortar store is something that we can definitely offer, especially when these sites are involved.
Directories are a less community-focused kind of community site but can also be a very valuable option as long as there is an active user base. Getting listed on important online directories can take time and effort, but our staff are well versed in negotiating a good arrangement.
These sites can sometimes allow listings to be written by the company, and we can produce top-quality content to ensure that the right anchor text is included.
Any group with some kind of connection to your business is a good place to start looking, especially if you tailor it to that hobby.
For example, a model shop can gain heavy traffic and extra authority through links on relevant model forums, as can fishing businesses, car companies, or almost any other business.
While many agencies resort to risky black-hat tactics when targeting communities, we take a white-hat approach and try to ensure that every placed link is reliable, stable, and will not cause bad PR with the hobby groups that you are targeting.
Authority is the status of a site, so transferring it from one site to another essentially marks it as a more important website. Remember that authority only represents the state of your website. It does not decide if – it is a measurement of your website’s overall credibility.
It is not nearly that simple in practical terms, but for the average website owner, it is all about getting a boost from existing websites. Each link transfers some authority, and that authority boosts the receiving site’s general internet presence.
When somebody searches a term that is a loose match with your own business’ anchor text, you will be more likely to appear on the front page.
The higher your overall authority, the more trust search engines have in your website. This means three core things:
When we aim to gather authority, we are not directly using it to make your website rank. Our specialists are instead making changes that will improve your site’s ranking, with the authority being a general ranking metric that shows how well (or how poorly) your site is doing.
The obvious benefit of the traffic we gather is that your online business gets more customers, your blog gets more attention, or your cause gets more eyes on it. This is one of the core reasons to aim for more traffic.
However, when you build links, you also create opportunities for traffic to come from unexpected angles. As long as the anchor text is right and the content is relevant, almost any link can be beneficial.
This means that even some of the more unconventional links can get you more attention. For example, you may stock a certain type of tool that has a use in niche hobby circles, and a hobby-related link can bring in customers that would normally have never purchased from your site.
The more traffic you have, the more users will stumble into your business or online space. However, the more relevant traffic you have, the more sales you will make.
This distinction is important for three reasons:
Our SEO experts are very focused on maintaining a balance of different options, all focused on whatever the client wants and needs the most. While SEO has a lot of exact sciences, not all businesses require the same strategies or have the same success goals.
Links themselves are important for all SEO work, and a good link can be extremely beneficial. However, bad links can be a major blight on your site’s overall quality and rankings.
Our SEO strategies have one major end goal: to optimise the client’s presence on search engines. No matter what kind of nuanced details are involved that is the main focus of our work and the thing that will get the client the best results.
The more links a website has, the more connected it is. The more good links a website has, the more likely Google will be to feature it on search results, just like most other engines.
It is almost impossible for most search engines to rank a site with no links on it, even if that site hosts some of our best content creation work. Without any links, the site effectively does not exist unless users search for exact company names or key terms that no other businesses are using.
Bad links can have a negative impact on your company website, too.
A bad-quality link is not only going to hurt your overall rankings, but Google is likely to penalise sites that have too many of them. The more you have, the bigger the penalty.
This can result in sites being lower than they should be, and in some cases, not even ranking at all.
Link building, as mentioned earlier, is the core of all SEO. When you build links, you allow traffic to flow, increase your rankings, gain more authority, and might even spread word of mouth.
However, another major concern we have when working with clients is growth. As links add more and more ranking power to a website, more customers are likely to use it: both one-time buyers and returning customers.
This means that your business will have more customers and overall revenue, which can be a good avenue for expansion.
Building links and building relationships often go hand in hand, and that allows your business to make connections.
Say we make your site connect with a hobby forum – you might be able to advertise there in the future, work with the site itself, or potentially even become a favourite of the members there.
The same can be said for almost any subject. Blogs might be able to collaborate with other blogs, and commercial websites can potentially develop business relationships with other sites.
More importantly, building relationships allows for further promotion down the line. Our specialists can connect you to site owners that can serve as repeated sources of links or even potential advertising avenues if your business gets large enough.
The more customers you have, the more you can scale up your business in the areas that interest them. If you suddenly get a spike of attention in a certain product or service, you can start to develop it further.
For example, if you offer paid downloads of a certain type of content and customers are flocking to it, you can develop more of said content to try and get more purchases or attention.
The scale of your business usually follows the demand, so having an active source of customers and site users can be an important part of figuring out which markets to target.
As an SEO agency, we pride ourselves on helping our clients target the audiences that they need to sell to, as well as helping their business grow. Even small SEO projects can be enough to tip the scales and reveal entirely new markets that are willing to buy a certain product or service.
Link-building is a form of advertising all on its own, but with the added benefit of making sure that the links are always tied to relevant content.
If a customer goes looking for “best flowers” and finds blog posts linking to your business, they will be more likely to buy from you. If they are pleased, then they will often spread the word, even though vague word-of-mouth.
This is an incredibly important thing to remember. Links get your company out there and increase the chance of anybody stumbling across it, whether they are a willing customer or not.
Our SEO can put your business name on the internet and ensure that it is known about, even if only a portion of the visitors end up buying anything in the near future.
Remember that conversions (sales) can take a long time, too. A relative niche business like fence installation might only get a few paying customers per month, but visitors who remember your company may come back if they need a fence installed in the future.
Broken links are a constant threat to all SEO operations and something that can go unnoticed for a long time if you do your own SEO work.
A broken link is any link that no longer functions or transfers authority. With a broken link, building anything from that link specifically is impossible until (and if) it gets fixed.
This can happen for numerous reasons, or for almost no reason at all:
If you change a URL or a link is adjusted by accident, then it will not point to the same page.
This is common if a site did not check your actual URL or if your site has undergone some changes that removed a linked-to page in the past.
A site might simply remove a link, intentionally or accidentally.
Sometimes a post is deleted or rewritten, and a link is accidentally removed. If content is gone on either end of the link, it is no longer a suitable link.
Some sites have been known to take paid links, create the content, and then delete it or remove the link later on. This is one of the many risks of black hat SEO and can’t really be fixed unless the site agrees to add it again.
If a website goes down (either to a parked state or completely gone), all links it had will be gone as well.
This includes cases where a site’s URL has changed, meaning that it will be linking under a different name. This can also happen if a key page or segment of the site is gone.
A NoFollow link is any link set with a NoFollow tag, meaning that search engines ignore it.
These are generally used as internal links or links to pages that are not meant to appear on search engines. Some blogs use NoFollow tags to create broken links in older content and may even have a system to do it automatically.
A lot of major sites also keep NoFollow tags in website fields, like YouTube’s profile system. This makes any web links on those profiles a broken link by default.
It is also possible for links to become broken links through NoFollow accidentally if a blogger does not understand what the tag means or has all links set to NoFollow by default on their platform.
Not all blogs and blog-like sites offer guest posting services. Some will actively refuse guest posting or allow it on the grounds that the links are NoFollow tagged. These can still get you traffic, but no other benefits.
There are a few ways for our experts to get links to sites without guest posting services, but they all depend on what the site is willing to offer.
Sponsored posts can be anything from a grey hat to a white hat, depending on how they are handled.
Offering some free products or services in exchange for a review is a common practice, although not all links are going to appear in favourable reviews.
Again, the content of these reviews can’t usually be modified unless the site owner agrees, so bad reviews can become a problem if a product is poor.
It is possible for us to build up relations with bloggers until they include more links in their content out of their own free will. Creating content that bloggers can talk about will result in passive links too.
However, there is no way to control who links or why they are linking. If their links are NoFollow, there also is not usually a way to remove that tag without asking, and they have no reason to do that.
The relevance of a website is important in all SEO contexts. Google Analytics users will be familiar with how vital relevancy can be.
The more relevant a website is, the easier it becomes to get good links from it, both actively and passively. It also means that the links will be higher quality overall.
For example, a car blog is more likely to talk about your car company than a cooking blog. The links will also be more powerful since the links are coming from a site that uses car-related terms and keywords a lot.
Trying to force an irrelevant post into a site that does not ordinarily talk about that content can go badly, even if the content itself is fine. Instead of offering a powerful link, you will get a much weaker one that does not have much sway behind it, and you might even end up being penalised.
Our SEO efforts focus only on good-quality links, making sure that your business gets a good starting point and enough momentum to keep expanding without having to worry about getting irrelevant traffic or Google penalties.
Authority represents the total power of the site, so high authority is always a good thing.
Official sites like Google’s, or sites with a lot of influence like Search Engine Journal, can have plenty of authority and power since they are a well-liked and often-used part of the internet.
On the other hand, a small personal blog where somebody posts irregular updates might not have much, especially if their blog is bland and they have no frequent readers.
Looking at the authority of a site gives a general overview of what they can offer and whether they would be worth approaching. Sometimes, our experts find exceptions, but it is still a guideline that we try to follow when looking for sites that can benefit our clients.
The anchor text is another detail to consider when looking at relevancy. A relevant set of anchor text offers the best results, whereas irrelevant anchor text can harm or even penalise links.
This is because the text needs to match up with the kind of anchor text and keywords that your own site is using. The more they fit, the more likely you are to appear when somebody searches up terms like that.
Trying to make your business rank for things that you do not even offer will hurt, too, since search engines can tell where links are pointing. The landing pages need to match the anchor text as well; otherwise, the link can be penalised.
Profile link building happens whenever you set up a profile on a site, linking that profile back to your site. This helps spread the ‘link juice’ from that site to your own – and considering that your profile is relevant to the business, it rarely gets penalised.
Remember that NoFollow links can prevent this, so be sure to check which link types you are dealing with before you assume that it will work. In many cases, it will not, since some websites do not like companies using them as a source of free link power.
Link building is perhaps the most important and relevant part of SEO, forming the basis of everything else under that umbrella. The only other alternative to getting attention is random luck or excessive amounts of search engine ads, which can be costly to even the most wealthy of clients.
Our brand of SEO work relies heavily on links, using them as the basis of all other improvements and benefits.
Link building transfers traffic, authority and ranking status to your website. Without any of those, your site can barely even appear in search engines and will not get much attention, let alone any paying customers.
While link building may sound simple, staying connected on the internet is part of every successful website. We aim to make sure that we can provide our clients with the best results possible, all while avoiding common pitfalls and black hat SEO mistakes.
A link is just a link – a connection. When a link goes from one site to another, so can the spider bots used by search engines to ‘crawl’ for sites to index.
This means that your site will barely ever get indexed unless you have a connection with another website. On top of that, fewer links mean fewer chances for search engines to display you in search results since your ranking will be so low.
If you need to know anything else about what we offer or why our services are important, contact one of our specialists, and we can answer any questions you might have.
SEO is tough, and many factors can go into whether or not a site is suitable for a certain kind of link.
Even our SEO experts sometimes have to take extra time and effort to determine whether a site is worth using. As a client, not all sites that appear useful will actually offer anything helpful, and this can sound strange at first.
However, when building external links, a few things act as a general guide to link-building – desirable and undesirable details that can impact every blog, site, and community.
If you would like to know more about SEO link-building services get in contact with a member of our team today!
Make sure you contact us today for a number of great SEO Link Building services.
For more information on SEO Link Building services, fill in the contact form below to receive a free quote today.
We absolutely love the service provided. Their approach is really friendly but professional. We went out to five different companies and found SEO Link Building to be value for money and their service was by far the best. Thank you for your really awesome work, we will definitely be returning!Jaden Curtis
We have used SEO Link Building for many years as they are certainly the best in the UK. The attention to detail and professional setup is what makes this company our go-to company for all our work. I highly recommend the team for the immense work - we highly recommend them!Winston Hendrix
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